Tools used in Marketing Automation In a Business
Technologies and software that have been designed for departments dealing with marketing in an online business are known as marketing automation. The software uses various online channels in marketing such as social media, email and websites and can as well automate repetitive tasks. Consultants, marketing departments and part time marketing employees can make use of the marketing automation tools that will be of benefit in specifying criteria and outcomes for various tasks and processes. The software will also help in interpretation of the information, storage and execution which will be highly efficient as well as reducing human errors. Customers are usually not required to install any software since most of the marketing automation tools are web-based or hosted solutions. There are four main tasks that the marketing automation tools are required to perform which include development and analysis of campaigns in marketing and customers, managing the campaigns in marketing, organization of customer data and storage appropriately as well as moving contacts from leads to customers. A funnel software is an example of a marketing automation tool.
There is a software that are available for online businesses where they can monitor their customers as well as entice the prospective customers know as funnel software. There are various stages in a funnel software beginning with awareness stage with the final one being action stage where they have a visual presentation of how a customer moves through all the stages.
A funnel software has four stages which are followed by customers. The first stage is awareness where all prospective customers in search for solution of a problem they have come to know of the funnel software. The awareness can be reached through email campaign, content marketing as well as avenues in social media among other channels. The second stage is interest stage where customers will begin looking for more information about funnel sales and ask questions regarding it. When customers continue doing further research on the funnel software, they get to the third stage which is the decision stage where they have to choose on the next course of action. The fourth and the final stage is where the customers take action where they have already made a decision to purchasing the products. From the awareness stage to the action stage, the number of prospective customers keeps on declining. There are various benefits that an online business is likely to enjoy from funnel software system. The benefits are quite a number and may include development and analysis of campaigns in marketing and customers, managing the campaigns in marketing, organization of customer data and storage appropriately as well as moving contacts from leads to customers.